UX design

My design interest is most sparked by user experience design! I love researching systems, websites and products, breaking them up into their parts, and reorganizing/redesigning them so they just make more sense. If you want to collaborate on a design or redesign, get in touch!


I can analyze your website to identify your strengths, weaknesses, user flows and opportunities for improvements! I have facilitated interviews and focus groups, performed empathic and observational research, designed and distributed surveys, led website redesign, app design and extensively studied user centered design in order to improve user experience of services and products. I use primary and secondary research techniques coupled with user testing to prototype and test solutions.  I strive to employ best UI practices to maximise user experience when using websites, apps, and digital content, because lets face it - theres no excuse for bad UI anymore.


Website redesign | Graculus sculptures

Old site.

Old site.

I was approached by Michael Kusz of Graculus Sculptures with his hopes for a new website that would rebrand him to match the serious artist he is. The old website (pictured) was completed redesigned with special regard to user experience and  usability.


SErvice design | Information capture at medical emergencies


The Scottish Ambulance service

Project to redesign the information capture for the first responders of the Scottish Ambulance service: interviews, cultural probes, focus groups and user testing to devise new solution to first responders information capture at medical emergencies. 


First responders: need an easy, unobtrusive and practical way to record information.

Paramedics: need an abbreviated and simplistic list of first responders experience at the scene.

Ambulance service: need comprehensive documentation of the entire incident to be digitally uploaded to reduce reproduction of data.


Complete information architecture redesign - split current information capture into two sections. First responders were offered a handover handbook that they could strap to their arm and take notes at the scene, before handing over to the paramedics. This duplicate notebook facilitated essential communication from the responder to the paramedics, while the second sheet was affixed to a large form, that fulfilled the needs of the Ambulance Service.


PROduct design | Removing barriers to growing your own

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Private Produce

Project to pinpoint barriers to growing your own produce at home and facilitate an easy growing system. Led interviews, empathic research, observational research, market segmentation, market analysis, focus groups, primary and secondary research techniques to identify users unmet needs and devised a solution that empowered the individual to grow their own food. User testing to improve design.

Users Unmet Needs

Time: users did not want a significant time commitment. Once a week to two times a week would be a desired effort. It was important the system required somewhat frequent maintenance to ensure user engagement, and to contribute to 

Yield: users did not want to invest in a system that wouldn't yield crops. The most frequent reason for failed crops was human error - over or under watering. 

Space: space should be a minimal commitment, assigning a vertical space was more desirable than a horizontal space as it required less commitment from the user and utilised previously wasted space.

Support: support should be offered to each consumer to increase peoples confidence and minimise human error in the system. 


Product Design | theft prevention = cyclist retention

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NESTA competition entry to design a bike lock that would deter theft. Interviews of cyclists, non cyclists, owners of bike shops, parents and children were coupled with observational and empathic research to generate key insights into the issue. Destructive testing of numerous bike locks provided first hand experience of the ease of bike theft.

Insights  |  Users do not want to spend 10% of their bikes worth on a lock. Users do not want to carry the heavy chain locks, though these are the most secure. Users value convenience over safety of their bike, this must be a fast and readily available service. 

Users were resistant to buying a bike lock that was expensive or heavy - however the cheaper and lighter the bike lock, the less secure, and 75% of cyclists whose bike is stolen do not buy a new bike. It was imperative our solution was affordable, fast and secure.